SI Sportsbook

I collaborated with the team at Godfrey Dadich Partners to create this piece for SI Sportsbook. I took full ownership of this project from start to finish.

The aesthetic was built on a foundation of tactile, collage-style motion graphics. I personally curated and scanned dozens of archival images from Sports Illustrated magazines and vintage picture books to build a custom library of assets. In After Effects, I layered these physical textures and scans to create a high-energy, graphic world that honored the heritage of the SI brand. All design, motion, and edit by me.

Studio: Godfrey Dadich
Client: SI Sportsbook
Creative Direction: Kelly Bernard and Kyle Watson
Design and Art Direction and Animation by Cisco Torres