Cadillac: RZA x Escalade

I worked with Los York on a Cadillac campaign featuring RZA, where I was responsible for designing and animating the Escalade’s tunnel sequence and its signature "light-streak" hologram look.

Our goal was to evoke the elegance of the Cadillac brand by giving the vehicle a non-physical, ethereal quality. We intentionally avoided the overdone "wireframe" aesthetic, seeking instead a subtle, light-based language.

The Technical Process: I developed this exterior look through a high-iteration workflow in Cinema 4D and Redshift, locking the camera to a profile view and rendering extensive passes. I generated visual variety by extracting splines from loop selections and mapping custom textures around the car’s geometry. 
After exploring different compositing directions in Photoshop and After Effects, I brought the composites back into C4D. By camera-mapping these textures and generating permanent UV coordinates, I ensured the new texture sat in place on the car. This iterative cycle got us to a sophisticated look that felt both high-tech and premium.